Missing some adorableness from your life? Check out this project that's baby-lion themed! For this event, I was enlisted to design invitations as well as little paper toy give aways.
This is the second year the Hullabaloo festival has been in place, given that it was created to replace the FallFest event that used to occur later in the quarter. What's more, Hullabaloo is done in partnership with the Founders Celebration which is a day-long event commemorating when UCSD was officially founded in 1960. With this connection, Hullabaloo usually occurs at night, and we thus tried to simulate a night-life within the design through the use of deep, evening colors that act in compliment to the light shows and carnival rides set up at the actual event.
SGF2012 was not only my first year spearheading the year-long project, but also the 30th anniversary. The website in its full dress can be viewed at here.
The first poster was used as a teaser poster, and the first display of the logo used to commerate the festival's 30th anniversary.
Meanwhile, the second poster is the theme's concept fully realized: bright and full colors to depict various objects such as the instruments and painting palettes and abstract shapes to emphasize not only the festival's musical aspect, but art as well. This version of this year's theme design was used when the official lineup was announced and the greater portion of campaigning began.
Various posters created to help promote aspects of the festival that relied heavily on student participation, such as the DJ Battle and Battle of the Bands that consist entirely of student musicians.
These bookmarks depicted the various performers of the official lineup, and were used when the festival committee (ASCE) officially released this information to the public; prior to that, they were kept secret until about a month before the actual festival date.
Because the website is a main source of information for the event, we had to ensure that all content would be displayed in an aesthetically as well as functional manner. Various adjustments were also made to SGF12's design in comaprison to the previous, such as the navigation bar.
The festival guide is an additional print-component not only used to campaign the event, but also for students to reference. It's essentially a pocket guide that has information in regards to students potentially at risk, the general layout of the festival, and set times for numerous performances since there are three different stages that hold different happenings.
As a hobby, I occasionally take part in online communities centered on collaborative writing, and while doing so I've gotten into the habit of developing "skins" — layout designs made to be used on various blogging and forum platforms. This has helped me continue evolving my own design style and become more familiar with the back-end aspect of web design.
Flinch is a musician who headlined a dubstep concert in celebration of Halloween. Because of the concert's name Zombie Whomp!, I illustrated a zombie-fied version of the musician. Although we ended up going with a different design route for the overall graphics, this still happens to be one of my favorite illustrated works.
Despite going with a different design for the concert's campaign, this initial variation was still a great opportunity to experiment with different shading and lining techniques, especially due to the figure's transformation into a green-based palette.
The AS Graphic Studio, for which I work at currently, not only conducts student projects, but works with staff and faculty members as well for various intents. One such faculty member, Edward A. Dennis, came to us to help develop and design illustrations for a series of textbooks he was writing with a colleague. As opposed to the normal cover designs of such textbooks, he wanted to go for a fresher look with vibrant colors that would also help draw in students.
Instruments initially made for the SGF12 event noted as a previous highlight.
Simply a design exercise to experiment with various lining and shading techniques in Illustrator.
Another design exercise that promoted the use of Illstrator and Photoshop interchangeably.
One of my paper toy designs constructed from scratch. This is the semi-final product for a commissioned toy — the special idea around it was to figure out a way to develop the shape of it, rather than just have an image of a sun over a folded box (which I think would have been a cop out). This was done through emphasizing the ridges, or sun's "light rays", giving it a unique shape and rather fun to play with once made.